Reading Borough Council’s recent move to scrap cash and card payments for parking in favour of RingGo-only app payments isn’t just inconvenient — it’s verging on the ridiculous.
Across the town, parking machines have been “covered” — not with proper signage or professional notices — but with what look like black bin bags and hastily stuck-on paper notes held in place with bits of sellotape. These make-do signs read: “This machine is only accepting RingGo payments. Location code…” as if that explains everything.
Frankly, it’s comical — if not insulting. This slapdash presentation makes a mockery of a serious change that impacts thousands of residents, workers, and visitors.
The council claims the shift will save money, cutting annual costs from £44,000 to a leaner £29,000 by removing cash collection and maintenance fees. But what about the cost to the public?
Not everyone owns a smartphone. Not everyone is comfortable navigating apps or calling an automated line to pay for a simple parking space. This move sidelines the elderly, the less tech-savvy, and anyone without reliable access to mobile data and tourists unfamiliar with the app.
Worse still, these makeshift signs — flimsy bits of paper stuck to bin bags — give the impression of a temporary issue, not a carefully considered, permanent change. It’s a poor substitute for clear communication and thoughtful planning.
Yes, the council wants to modernise and save money. But that shouldn’t come at the expense of accessibility and common sense. Reading deserves a parking system that works for everyone — not just those who have the right app and enough battery.
If the council insists on digital-first, it must still provide physical, well-marked options and a respectful transition. Bin bags and sellotape won’t cut it.