The Reading Borough Council has started applying cold road marking paint products instead of the traditional hot paint material for marking lines on residential roads in Reading. According to the council, this change comes with quieter line painting, reduced carbon emissions, prolonged longevity, and a more environmentally friendly approach.
The introduction of this innovative machine is aimed at cost reduction and aligning with Reading’s commitment to achieving net carbon zero by significantly lowering carbon emissions, by up to 60%.
Priced at £100,000, the electric paint machine serves as a replacement for older diesel-powered vehicles and boasts the ability to operate for a full 8-hour shift on a single charge.
Experts emphasize the importance of recognizing the distinctions between cold and hot marking, particularly in terms of durability and suitability for specific applications.
Cold Road Marking:
Material: Cold road marking typically involves using pre-formed thermoplastic tapes or paints that do not require heating. Application: Applied at ambient temperature without the need for heating equipment. Speed: Generally quicker to apply compared to hot road marking as there is no need for preheating.
Hot Road Marking:
Material: Hot road marking uses thermoplastic materials that need to be heated before application. Application: Requires specialized equipment to heat the material before it is applied onto the road surface. Speed: Application may take longer due to the heating process, but it tends to be more durable in the long run.
Durability: May have slightly less durability compared to hot road markings. Suitability: Often used for smaller road marking projects, temporary markings, or where speed of application is crucial.
Durability: Generally more durable and can withstand heavier traffic and harsh weather conditions. Suitability: Preferred for larger road marking projects, highways, and areas with high traffic volume where long-lasting markings are essential.
THE ADVANTAGES OF COLD PLASTIC – Cold application, reduced safety risk and no hot works – More durable than hot plastic methods – Increase retro reflectivity improving safety and experience for road users – Sustainable with less site visits required, reducing disruption also and reducing worker safety risk – Smaller application equipment required and lower investment. – Can be applied with solely electric equipment – carbon friendly – Factory controlled colour, UV Stable and options to match to specific RAL Codes
THE DISADVANTAGES OF COLD PLASTIC – Initial product application more expensive per metre – Longer cure time – deeper operational process – More susceptible to weather conditions and changes at point of application – Higher skill set required – Training required to ensure correct application
THE ADVANTAGES OF THERMOPLASTIC – Short drying times. No need for full road closures. – Low initial cost per metre. – Can be applied to fresh black top without a primer – Minimum product waste
THE DISADVANTAGES OF THERMOPLASTIC – Low UV stability on colours – Colour matching difficult with pigments being manually added – Poor adhesion values on concrete – Low softening point – durability reduced in hot weather – Pick up dirt easily in mucky environments – Hot temperatures to apply and permits may be required for application
When deciding between cold and hot road marking, factors such as the project’s specific requirements, desired durability, project size, and budget constraints play crucial roles. Each method presents its own advantages, and the choice often hinges on the unique needs and limitations of the road marking project.
Here’s the funny thing about Uber in Reading: officially, it doesn’t exist here. The Reading Borough Council hasn’t given Uber a local licence, so technically the service isn’t allowed. And yet… open the app and you’ll almost always find a car just a few minutes away.
In fact, there are thought to be around 600 licensed drivers who could be working in or around Reading at any given time. If you’re here now, try it — check the app. You’ll see what I mean. I book rides this way all the time.
So how does that work if Uber isn’t licensed locally? It comes down to geography and the way licences operate. Drivers don’t have to live where they’re licensed. Many are registered in nearby areas like Slough, London or South Oxfordshire, and they’re free to pick up jobs in Reading. We even spoke to a few drivers who live here but are licensed in Southampton — as soon as they leave home to start their shift, they’re allowed to accept rides from anywhere. And that’s exactly how Reading stays on their map.
For passengers, it’s hard not to see this as a win. Reading has plenty of taxis and private hire firms, but Uber brings that familiar mix of convenience, clear pricing, and app-based ease that so many people now expect. Visitors are often surprised by how quickly they can get a ride here, despite the “unofficial” status.
Of course, not everyone is happy about it. Local taxi operators have long argued that it’s unfair and that the rules should be enforced to protect homegrown businesses. And there’s no denying it creates a bit of a grey area — riders get the benefit of Uber, but it’s happening outside of the council’s official system.
Still, the reality is simple: if you’re in Reading and need to get somewhere, Uber is just a tap away. Whether it’s a driver heading out from Maidenhead or one leaving their driveway in Reading with a Southampton licence, chances are someone will be ready to pick you up and get you where you need to go.
Additionally, it’s just a matter of time before Uber is allowed here.
The question of whether Reading Borough Council (RBC) should incorporate nearby areas such as Theale, Pangbourne, Calcot, Purley-on-Thames, and Tilehurst has been a topic of local discussionin the streets and local forum. While on the surface it might seem practical to expand Reading’s administrative boundaries, a closer look at infrastructure, education, and community services suggests that maintaining these areas within West Berkshire is the preferable option.
Population and Demographics
Reading currently has an estimated 178,196 residents across 67,700 households (2024), making it a dense, urban area. In comparison, West Berkshire has an estimated 163,367 residents in 66,658 households (2021 Census), with a population density of 232 people per square kilometer. Theale, Pangbourne, Calcot, Purley-on-Thames, and Tilehurst benefit from being part of this more dispersed and rural district, which allows for a better quality of life in terms of space, community, and accessibility.
Education
Education is another area where West Berkshire outperforms Reading. Secondary schools in West Berkshire have a higher rate of Good or Outstanding ratings at 92%, compared to 80% in Reading. Primary school ratings also favour West Berkshire, reflecting the district’s strong commitment to educational excellence. Incorporating these areas into Reading could risk administrative disruption in schools that are currently performing well.
Infrastructure and Services
West Berkshire also leads Reading in terms of infrastructure and public services:
Roads: Only 3% of West Berkshire’s roads require maintenance, lower than Reading’s proportion.
Children’s Services: West Berkshire’s services were rated as Good, while Reading’s received a “Requires Improvement” rating.
Sports Facilities: The district provides more sports facilities per 100,000 residents, supporting community health and recreation.
Recycling: West Berskshire collects glass recycling at the kerbside.
Residents of the areas under consideration already rely on Reading for shopping, entertainment, and rail travel to London. However, these practical links do not outweigh the advantages of remaining in West Berkshire’s jurisdiction.
Urban vs. Rural Characteristics
Reading is a dense, urban borough with a high concentration of its population. West Berkshire, on the other hand, is largely rural with dispersed communities, though it has population centres in Newbury and Thatcham and a large suburban area adjoining Reading. This rural character, combined with strong services, makes West Berkshire a better fit for these communities.
Conclusion
While RBC is a dynamic and growing borough, incorporating Theale, Pangbourne, Calcot, Purley-on-Thames, and Tilehurst is not recommended. West Berkshire currently provides superior infrastructure, higher educational standards, and a well-serviced rural environment. Keeping these areas within West Berkshire ensures residents continue to enjoy these advantages without unnecessary disruption.
Reading is about to get a little more magical this winter. From Saturday 15th November 2025, the town will light up with its very first Winter Light Trail at Forbury Gardens and the Abbey Ruins — a sparkling new event designed to delight visitors of all ages.
Take a 30–50 minute stroll through the historic grounds, now transformed into a glittering winter wonderland. From colourful light installations to twinkling pathways, every corner offers something to marvel at and photograph — the perfect backdrop for creating festive memories.
The fun doesn’t stop at the lights. Warm up with festive drinks from the bar, enjoy delicious treats from the food court, and even toast marshmallows under the glow of the sparkling displays. It’s an experience that’s as tasty as it is magical.
Open daily from 4pm to 8pm between 15th November 2025 and 4th January 2026, tickets start from just £7.95 for children and £11.95 for adults. Bring the whole family and step into a world of winter magic right in the heart of Reading.
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